New arrivals every week

Visit us in Rajkot · Walk-ins welcome

Handpicked menswear for every occasion

New arrivals every week

Visit us in Rajkot · Walk-ins welcome

Handpicked menswear for every occasion

New arrivals every week

Visit us in Rajkot · Walk-ins welcome

Handpicked menswear for every occasion

New arrivals every week

Visit us in Rajkot · Walk-ins welcome

Handpicked menswear for every occasion

New arrivals every week

Visit us in Rajkot · Walk-ins welcome

Handpicked menswear for every occasion

New arrivals every week

Visit us in Rajkot · Walk-ins welcome

Handpicked menswear for every occasion

New arrivals every week

Visit us in Rajkot · Walk-ins welcome

Handpicked menswear for every occasion

New arrivals every week

Visit us in Rajkot · Walk-ins welcome

Handpicked menswear for every occasion

New arrivals every week

Visit us in Rajkot · Walk-ins welcome

Handpicked menswear for every occasion

New arrivals every week

Visit us in Rajkot · Walk-ins welcome

Handpicked menswear for every occasion

Logo

A Unique combination of
trend & Brand

From the office to the wedding mandap, the weekend to the lazy Sunday, five worlds of menswear, carefully chosen, all under one Rajkot roof.

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WHY BFIRE

Three reasons Rajkot keeps coming back.

Every occasion, one store

Casual, formal, ethnic, lounge and accessories — no running around town for the perfect fit.

Handpicked, never random

Every piece is chosen for fabric, fit and finish. If it isn't good enough for us, it isn't on the rack.

Honest, in-person advice

We size you properly and tell you what actually suits you — not just what's trending this month.

This week in store

Handpicked picks

Linen Shirt

Linen Shirt

Casuals

Party Wear Shirt

Party Wear Shirt

Formals

Imported Trousers

Imported Trousers

Formals

Casual Shirt

Casual Shirt

Casuals

Showcase only — come in store to see fabrics, try sizes and check prices.

Shop by Category

Five worlds, dozens of pieces. Here's the whole rack at a glance.

Casuals
Linen Shirt
Casual Shirt
Jeans
Cargos
T-shirt
Linen Trousers
Cord Set
Formals
Party Wear Shirt
Imported Trousers
Formal Shirts
Formal Trousers
Cotton Trousers
Accessories
Watches
Handkerchief
Deo / Perfume
Wallet
Caps
Belt
Socks
Ethnic Wear
Kurta
Koti Kurta Set
Koti-Pant
Jodhpuri
Suit / Blazer
Lounge Wear
Track Pant
T-shirt
Shorts
Men's Clothing ✦ B FIRE ✦
Men's Clothing ✦ B FIRE ✦
Men's Clothing ✦ B FIRE ✦
Men's Clothing ✦ B FIRE ✦
Men's Clothing ✦ B FIRE ✦
Men's Clothing ✦ B FIRE ✦
Men's Clothing ✦ B FIRE ✦
Men's Clothing ✦ B FIRE ✦
Men's Clothing ✦ B FIRE ✦
Men's Clothing ✦ B FIRE ✦
Men's Clothing ✦ B FIRE ✦
Men's Clothing ✦ B FIRE ✦
Men's Clothing ✦ B FIRE ✦
Men's Clothing ✦ B FIRE ✦
Men's Clothing ✦ B FIRE ✦
Men's Clothing ✦ B FIRE ✦
Men's Clothing ✦ B FIRE ✦
Men's Clothing ✦ B FIRE ✦
Men's Clothing ✦ B FIRE ✦
Men's Clothing ✦ B FIRE ✦
Men's Clothing ✦ B FIRE ✦
Men's Clothing ✦ B FIRE ✦
Men's Clothing ✦ B FIRE ✦
Men's Clothing ✦ B FIRE ✦

The Collections

A closer look at each of the five worlds.

Easy, everyday, effortless.-0

01 — Casuals

Easy, everyday, effortless.

The off-duty wardrobe — soft fabrics and honest fits for ordinary days that still deserve a good shirt.

Casual Shirt
Jeans
Cargos
T-shirt
Linen Shirts / Trousers
Cord Set
Sharp at the office, sharper at dinner.-0

02 — Formals

Sharp at the office, sharper at dinner.

Crisp shirting and clean trousers — including imported fabrics — that make you look like you have it handled.

Formal Shirts
Party Wear Shirts
Formal Trousers
Cotton Trousers
Imported Trousers
For the days that matter most.-0

03 — Ethnic Wear

For the days that matter most.

Festivals, weddings, the big family functions — traditional silhouettes tailored to feel modern and sit right.

Kurta
Koti Kurta Set
Koti-Pant
Jodhpuri
Suit / Blazer
Rest is a look too.-0

04 — Lounge Wear

Rest is a look too.

The comfortable end of the closet — for slow mornings, gym runs and doing absolutely nothing in style.

Track Pant
T-shirt
Shorts
The finishing details.-0

05 — Accessories

The finishing details.

The comfortable end of the closet — for slow mornings, gym runs and doing absolutely nothing in style.

Watches
Wallet
Caps
Belt
Socks
Handkerchief
Deo / Perfume

Find your fit

Fit & Size Guide

Denim decoded and every measurement you need — so you walk in knowing exactly what to ask for.

Part 01

Know your Types

Six silhouettes, one for every leg and every mood. Here's how each one actually sits — from thigh to hem.

Jeans
Trousers
T-Shirts
Skinny

Skinny

The closest cut — hugs the thigh and tapers tight all the way to a narrow ankle.

Best for · Slim builds · a sharp modern line

Slim

Slim

Trim through the leg with a little breathing room. The everyday all-rounder.

Best for · Most builds · smart-casual

Straight

Straight

Falls in a clean, even line from hip to hem. Classic, and never tries too hard.

Best for · Any build · timeless denim

Tapered

Tapered

Roomy at the thigh, then narrows from the knee down. Comfort up top, clean at the shoe.

Best for · Athletic thighs · relaxed-but-tidy

Relaxed

Relaxed

Generous all the way through for easy movement and all-day comfort.

Best for · Fuller builds · maximum comfort

Bootcut

Bootcut

Sits straight to the knee, then flares slightly to fall cleanly over boots and shoes.

Best for · Boots · a subtle retro line

Baggy

Baggy

Loose and roomy through the hip, thigh, and leg for a laid-back, streetwear-ready feel.

Best for · Loose fit lovers · laid-back styling

Part 02

Size charts

All measurements in inches. Between two sizes? Size up for comfort, down for a sharper fit.

Shirts
T-Shirts
Jeans & Trousers
SizeTo fit chestShoulderSleeveLength
S38"17"24"28"
M40"17.5"24.5"29"
L42"18.5"25"30"
XL44"19.5"25.5"31"
XXL46"20.5"26"32"

How to measure yourself

1
Chest

Measure around the fullest part of your chest. Keep the tape straight and relaxed around your body.

2
Shoulder

Measure from one shoulder edge to the other across your back. Compare with your favorite T-shirt for accuracy.

3
Length

Measure from the highest point of the shoulder down to the bottom hem of the T-shirt.

Charts are a guide — fabrics and cuts vary, so the surest fit is always a quick try-on in store.

Men's Clothing ✦ B FIRE ✦
Men's Clothing ✦ B FIRE ✦
Men's Clothing ✦ B FIRE ✦
Men's Clothing ✦ B FIRE ✦
Men's Clothing ✦ B FIRE ✦
Men's Clothing ✦ B FIRE ✦
Men's Clothing ✦ B FIRE ✦
Men's Clothing ✦ B FIRE ✦
Men's Clothing ✦ B FIRE ✦
Men's Clothing ✦ B FIRE ✦
Men's Clothing ✦ B FIRE ✦
Men's Clothing ✦ B FIRE ✦
Men's Clothing ✦ B FIRE ✦
Men's Clothing ✦ B FIRE ✦
Men's Clothing ✦ B FIRE ✦
Men's Clothing ✦ B FIRE ✦
Men's Clothing ✦ B FIRE ✦
Men's Clothing ✦ B FIRE ✦
Men's Clothing ✦ B FIRE ✦
Men's Clothing ✦ B FIRE ✦
Men's Clothing ✦ B FIRE ✦
Men's Clothing ✦ B FIRE ✦
Men's Clothing ✦ B FIRE ✦
Men's Clothing ✦ B FIRE ✦

How it Works

No app, no cart — just a proper store visit.

Drop into the store
01

Drop into the store

Browse all five collections in person — no pressure, plenty of mirrors, and tea if you'd like.

Try the fits
02

Try the fits

We help you find the right size, fabric and silhouette for the exact occasion you're dressing for.

Get the best fits
03

Get the best fits

Leave with pieces that fit your life now — and a standing invitation to come back for the next occasion.

In the Wild

What People Says

Got my entire wedding wardrobe here — kurta, jodhpuri, the works. They actually told me what suited me instead of just upselling.

Harsh P.

Harsh P.

Rajkot

I came in for one shirt and ended up buying three. The staff helped me find the right fit without any pressure. Great experience.

Aarav M.

RAJKOT

The quality is much better than what I expected for the price. The shirts still look great even after several washes.

Dhruv S.

RAJKOT

Needed clothes for a family function and found everything in one visit. The fitting advice was really helpful.

Priyansh P.

Rajkot

Clean store, good collection, and friendly staff. They showed me options that actually suited my style.

Meet V.

Rajkot

I bought formal shirts for work and casual wear for weekends. Happy with both the quality and comfort.

Harsh T.

Rajkot

The collection is updated regularly, so there is always something new to check out. One of my favorite stores in the city.

Yash K.

Rajkot

The staff understood exactly what I was looking for. They made shopping quick, easy, and stress-free.

Rohan D.

Rajkot

Good variety of sizes, good prices, and excellent customer service. I always recommend this store to friends and family.

Krish B.

Rajkot

Men's Clothing ✦ B FIRE ✦
Men's Clothing ✦ B FIRE ✦
Men's Clothing ✦ B FIRE ✦
Men's Clothing ✦ B FIRE ✦
Men's Clothing ✦ B FIRE ✦
Men's Clothing ✦ B FIRE ✦
Men's Clothing ✦ B FIRE ✦
Men's Clothing ✦ B FIRE ✦
Men's Clothing ✦ B FIRE ✦
Men's Clothing ✦ B FIRE ✦
Men's Clothing ✦ B FIRE ✦
Men's Clothing ✦ B FIRE ✦
Men's Clothing ✦ B FIRE ✦
Men's Clothing ✦ B FIRE ✦
Men's Clothing ✦ B FIRE ✦
Men's Clothing ✦ B FIRE ✦
Men's Clothing ✦ B FIRE ✦
Men's Clothing ✦ B FIRE ✦
Men's Clothing ✦ B FIRE ✦
Men's Clothing ✦ B FIRE ✦
Men's Clothing ✦ B FIRE ✦
Men's Clothing ✦ B FIRE ✦
Men's Clothing ✦ B FIRE ✦
Men's Clothing ✦ B FIRE ✦

New Style Notes

A little guidance from the shop floor.

Rajkot's Favorite Fits

Rajkot's Favorite Fits

The styles customers keep coming back for.

The Rise of Relaxed Fits

The Rise of Relaxed Fits

Why comfort has become the new standard.

Trending Colors This Season

Trending Colors This Season

The shades men are choosing right now.

Frequently Asked Questions

Do you sell online?

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Not yet — this is a showcase of what we stock. Come visit the store to see fabrics, try sizes and take pieces home the same day.

Do you offer alterations and custom stitching?

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Yes. We handle fitting alterations in-house, and can guide you on made-to-measure for ethnic and formal wear.

What sizes do you carry?

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We stock a full range across all five collections. Check the fit & size guide for shirt, t-shirt and jeans measurements — and if something isn't in your size, we'll do our best to arrange it.

What are your store hours?

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Monday to Saturday, 10:00 AM – 9:30 PM. Sunday, 11:00 AM – 8:00 PM. Walk-ins are always welcome.

Where exactly are you located?

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123 Fashion Street, near Trikon Baug, Rajkot — 360001. See the "Visit us" section below for directions.

Come say hello

Find us in Rajkot

Address

Jay Bhavani Complex, Raiya Rd, near Hanuman Madhi, opp. Kaushar Backery, Shivpara, Gandhigram, Rajkot, Gujarat 360007

Hours

Mon - Sat · 10:00 AM to 08:00 PM | Sunday · Closed

Call / WhatsApp

9879030660

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New arrivals land every week. Leave a number and we'll text you when fresh stock comes in.

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Men's clothing with a little fire. Made for Rajkot.

est. Rajkot · 2009
Collections

Casuals

Formals

Accessories

Ethnic Wear

Lounge Wear

Help

FAQ

Contact Us

Company

About Us

Why B Fire

© 2026 B Fire · Rajkot